Our team of digital marketing and web development professionals help brands across a wide variety of industries adopt pay-per-click strategies that boost their online presence. Also referred to as PPC, pay-per-click marketing seems like it has been around about as long as the Internet has been connecting brands with customers.
Is PPC marketing right for your company?
Let’s find out.
What is PPC?
Unlike most digital marketing strategies that motivate customer prospects to visit your brand’s website, PPC marketing buys consumer website visits. As one of the most effective types of PPC marketing, search engine advertising involves companies placing bids on search engine sponsored ads that contain one or more keywords related to what companies sell.
Every time a consumer clicks a PPC ad your company placed a bid on, you pay the search engine a fee for sending the consumer to your brand’s website. PPC marketing can deliver tremendous return on your digital marketing investment. For example, a $2 fee for a bid on a search engine ad might return a $150 sale of one of your products.
PPC Keyword Research
Now that you know about PPC, how do you find the right ads that send potential customers to your website? The key, so to speak, for performing accurate PPC keyword research is to work with an accomplished digital marketing and web development company. Keyword research is a complex process that takes a considerable amount of time to conduct. Any successful PPC program revolves around using the same keywords customer prospects use to find your brand online.
We discover the dozens of keywords and long-tail phrases that drive plenty of traffic to your company website. Our team of digital marketing experts ensures the PPC keyword list we create for your company is relevant, accurate, and comprehensive.
Google AdWords
As the most popular PPC marketing platform, Google AdWords allows your company to create and place ads within Google’s powerful search engine and other web pages owned by Google. AdWords operates by using the PPC model, which means your company places bids on keywords and pays every time potential customers click on a Google sponsored ad that includes one or more of the keywords. Every time a customer prospect performs a search, Google selects the advertisers that best represent the keyword or keyword phrases used to perform the search.
The decision to incorporate Google AdWords into your brand’s PPC marketing strategy is a no brainer. What requires serious brain energy is how to best use the powerful online marketing platform. We help companies get the most out of Google AdWords by using the right keywords that drive traffic to your website.
How to Manage Your PPC Program
You have used the right keywords that drive customer prospect traffic to your website via Google AdWords. Does this mean you can sit back and let your PPC ads click away?
Your brand needs to actively manage a PPC campaign to ensure you maximize your PPC investment. Managing a PPC program is a complex process, from analyzing individual ad performance to making adjustments on the fly to maximize ad click through rates.
When you work with our team of PPC experts, you can expect us to do the following to generate more clicks from customers who want to purchase your products and services:
- Add relevant PPC keywords
- Identify negative PPC keywords
- Create targeted ad text and landing pages
- Remove costly, under-performing keywords
- Improve calls to action
Our digital marketing and web development company operates under the principle that complexity requires expertise. When you work with our team of digital marketing professionals, you can expect to develop a powerful PPC marketing program that drives more traffic to your company website.
