Your company website acts as a cyber storefront that promotes your products and services.
Think about it.
When you walk past a store on main street, you look in the window to see what the store has to offer. The same principle applies to online brands. Instead of laying eyes on a glistening new product, consumers access websites to view product photographs.
Why your company needs to sell online has several compelling reasons. The reasons are backed by some incredible statistics. Ecommerce growth exceeded 25% last year, with about 81% of brands establishing an online storefront. Thirty percent of companies operating with 20 or fewer employees generated more than one-quarter of revenue from online sales.
Numbers tell the story that eCommerce is here to stay. We offer a few reasons why your company needs to gain a slice of the eCommerce pie.
Enhance Your Company Image
We have reached the point of the Internet’s evolution that if you do not sell products and services online, consumers will not take your brand seriously. At the very least, you have to create a company website that motivates potential customers to take action. Yet, simply promoting your products and services online is not enough to establish brand credibility.
You also have to sell online to boost your company image.
Convenience
What would you rather do on Black Friday: Struggle to gain entrance into a store or avoid the hordes by shopping for the same or even better deals online? Creating a virtual storefront offers your customers a time saving way to shop for products and services. With just a few clicks, your customers save time by shopping online. Convenience also means reducing the stress that comes with shopping in brick and mortar stores. Moreover, you customers do not have to haul a bunch of stuff to and from the car.
With one click, they order free delivery that brings your brand’s products through the front door.
Enhanced Customer Service
Why make your customers wait to pay for your company products when you can provide them with a super fast online checkout system. Instead of holding a bunch of stuff in their arms, your customers quickly buy quality products from your company without having to wait in line. In addition to eliminating physical store visits, your eCommerce store also offers prompt real time customer service that answers questions and solves problems.
Better Information
It is no secret that we retain more written information than the information we retain from spoken words. Apply the same principle to online shopping. Your customers will learn more about your products by reading what you have to offer online. You also have a more efficient platform for updating product information. Instead of waiting for product manuals to arrive from the manufacturer, you simply upload the information in real time to help your customers make purchasing decisions.
Conduct Business 24/7
When you create an eCommerce presence, you open the door to your company 24 hours per day, seven days a week. Your customers no longer have to line up at your brand’s front door to enjoy a one-day only sales event.
They can enter your virtual storefront at midnight, as well as when the sun rises to welcome a new day.
Reduce Costs
Billing, shipping, procurement, and supply chain management represent just a few of the costs involved in selling your company products. Taking your brand online reduces, if not eliminates many product sale costs. You can perform supply chain management in real time, which dramatically decreases inventory costs.
Contact our team of web development professionals to learn how we can help your company increase sales, while reducing costs by creating a profitable eCommerce platform.
