A picture says a thousand words.
The timeless adage has special meaning for brands that want to carve a business niche online. Your company has a compelling story to tell and digital photography plays a huge role in making sure your website visitors enjoy the entire colorful story.
Why does your company website need to present memorable images?
Let us count the ways.
Images Complement Content
Let’s assume you create website content that walks readers through a step-by-step process on how to seed a healthy lawn. With uploaded images, you complement your instructions with digital photographs that display each step of the way. From presenting the best type of seeder for the project to demonstrating the depth of the seed application, you reinforce in the minds of your website visitors the exact steps for successfully seeding your lawn. Digital photography not only complements your website content, it can tell an entire product or service story without having to upload a lot of text.
Save Time, Effort, and Money
When you want to describe a process that helps website visitors solve a problem, you save time, effort, and money by uploading digitally taken images. Digital photography software allows you to modify photographs to present exactly what you want to convey to your customers and the website visitors you want to turn onto lifelong patrons of your brand. Instead of spending time and effort writing about what you saw on your trip overseas, you upload the digital photographs that tell the entire story in much less time. You know how the old saying goes.
Time equals money,
Digital Photography Builds Trust
The goal for implementing successful digital marketing campaigns involves building enough credibility to turn potential customers into regular customers. When your company uses digital photographs to tell a story, your website visitors begin to believe in the credibility of your brand. What does credibility have to do with selling products and services?
It builds the trust needed for website visitors to click the “Buy Now” button.
Aesthetic Appeal Sells
Think about how you feel when you land on a business website home page and all you see is a page of condensed text. Your eyes try to focus on the content, but the brain refuses to fully engage your attention. Digital photography captivates your brain to focus on the words surrounding the professionally taken images. Instead of yawning and scrolling rapidly through the text, you take the time required to learn how the images match the content surrounding the eye-popping images.
Digital Photography Improves Conversion Rates
When your company wants to establish a strong online presence, the ultimate goal is to convert website visitors into regular customers who purchase your high-quality products and services. Although content that builds credibility goes a long way towards motivating website visitors to click the “Buy now” button, uploaded digital images are what typically seal the sales deal. Professionally created digital photography encourages your company website visitors to make purchasing decisions.
Not a Page Filler
Digital photographs represent an integral part of your website development plan and digital marketing program. One of the words of wisdom we offer our clients is to never upload images just to fill empty space on a web page. Every digital photograph you upload has a purpose in both telling your story and vividly describing the quality of your products. We often make the case to our clients that high-resolution digital photographs should be the most important part of a content marketing program
Designing a website and promoting your company products and services requires a considerable amount of time, effort, and money. As digital consultants, we help our clients maximize the benefits of digital photography to attract more loyal customers who boost sales.
